NgoJuni 10, i-Amazon yethula into entsha yokuthenga ebizwa ngokuthi “i-Virtual try-on for Shoes.”Isici sizovumela abathengi ukuthi basebenzise ikhamera yefoni yabo ukuze babone ukuthi unyawo lubukeka kanjani lapho bekhetha isitayela sezicathulo.Njengomshayeli wendiza, lesi sici okwamanje sitholakala kuphela kubathengi base-US nase-Canada, izimakethe ezimbili zaseNyakatho Melika, ku-iOS.
Kuyaqondakala ukuthi abathengi abasezifundeni ezifanele bazokwazi ukuzama izinkulungwane zemikhiqizo nezitayela ezahlukene zezicathulo ku-Amazon.Kubathengisi bezicathulo abagxile kakhulu emakethe yaseNyakatho Melika, ukuhamba kwe-Amazon akungabazeki ukuthi kuyindlela enhle yokwandisa ukuthengisa.Ukwethulwa kwalo msebenzi kwenza abathengi babone ngokunembile ukufaneleka kwezicathulo, ezingakwazi ukwandisa ukuthengisa kuphela kodwa futhi zinciphise kakhulu amathuba okubuyiselwa kwemali nokubuyiselwa kwabathengi, ngaleyo ndlela kuthuthukiswe umkhawulo wenzuzo wabathengisi.
Ekuzameni okubonakalayo kwe-AR, abathengi bangakhomba ikhamera yefoni yabo ezinyaweni zabo futhi baskrole ezicathulweni ezihlukahlukene ukuze babone ukuthi babukeka kanjani ngama-engeli ahlukene futhi bazame eminye imibala ngesitayela esifanayo, kodwa ithuluzi alinakusetshenziselwa ukunquma usayizi wezicathulo.Yize isici esisha okwamanje sitholakala kuphela kubasebenzisi be-iOS, i-Amazon ithi icwengisa ubuchwepheshe ukuze butholakale kubasebenzisi be-Android.
Akukusha ukuthi inkundla ye-e-commerce yethule umsebenzi we- “AR virtual shopping”.Ukuze kuthuthukiswe ukwaneliseka kokuhlangenwe nakho kwabathengi kanye nokunciphisa izinga lokubuyisela ukuze kugcinwe inzuzo, izinkundla ze-e-commerce ziqalise ngokulandelanayo imisebenzi yokuthenga ebonakalayo.
Emuva ngo-2017, i-Amazon yethula i-“AR View,” eyayivumela abasebenzisi ukuthi babone ngeso lengqondo imikhiqizo ekhaya besebenzisa ama-smartphones abo, kulandele “I-Room Decorator,” eyayivumela abasebenzisi ukuthi bagcwalise amagumbi abo ngemikhiqizo eminingi ngesikhathi esisodwa.Ukuthenga kwe-Amazon kwe-AR akuwona nje okwasekhaya, kodwa futhi okobuhle.
Idatha efanelekile ikhomba ukuthi umsebenzi wokuzama we-AR uthuthukisa ukuzethemba kokuthenga kwabathengi.Ngokwemiphumela yocwaningo, ngaphezu kuka-50% wabathengi abahloliwe bakholelwa ukuthi i-AR ibanika ukuzethemba okwengeziwe kokuthenga ku-inthanethi, ngoba inganikeza umuzwa wokuthenga ogxile kakhulu.Kulabo abahloliwe, u-75% uthe bazimisele ukukhokha i-premium yomkhiqizo osekela ukubuka kuqala kwe-AR.
Ngaphezu kwalokho, idatha ibonisa ukuthi ukumaketha kwe-AR, uma kuqhathaniswa nokumaketha okulula kwevidiyo yokukhangisa, ukuthengiswa kwemikhiqizo kuphezulu ngo-14%.
URobert Triefus, oyiphini likamongameli weGucci ekuxhumaneni komkhiqizo kanye namakhasimende, uthe inkampani izokwehlisa kabili ukusebenza kwe-AR ukushayela i-e-commerce.
I-Amazon ibilokhu yenza izinyathelo ezintsha zokugcina amakhasimende amaningi kanye nabathengisi bezinkampani zangaphandle futhi ikhulise ukukhula okuhle kwemali engenayo, kodwa kusazobonakala ukuthi izosebenza ngempumelelo kangakanani.
Isikhathi sokuthumela: Jun-11-2022