I-Specialty Toy Retail Association (ATRA) muva nje ibambe iNgqungquthela yemakethe eLong Beach, eCalifornia, ehanjelwe amagama amakhulu embonini yamathoyizi.I-NPD Group ikhiphe isethi entsha yedatha yemakethe yemboni yamathoyizi yaseMelika engqungqutheleni.
Idatha ikhombisa ukuthi kusukela ngoJanuwari kuya ku-Ephreli 2022, inani lokuthengisa lemakethe ye-TOY e-United States selifinyelele kuma-DOLLA ayizigidi eziyizinkulungwane ezingama-6.3, kanti izindleko ezimaphakathi zabathengi baseMelika kumathoyizi zingamadola ayi-11.17, okuwukunyuka ngo-7% uma kuqhathaniswa nesikhathi esifanayo sokugcina. unyaka.
Phakathi kwazo, isidingo semakethe sezigaba ezi-5 zemikhiqizo siphezulu kakhulu, futhi ukuthengisa kukhuphuke kakhulu.
Amathoyizi kanokusho, amathoyizi okutholwa, izibalo zesenzo kanye nezinsiza, amabhlogo wokwakha, nezinsana namathoyizi ezingane zasenkulisa.
Okuhamba phambili ohlwini bekungamathoyizi amahle, abone ukuthengiswa kweqa ngo-43% kusuka ngonyaka owandulele kuya ku-$223 million.Abathengisi abashisayo bahlanganisa ama-Squishmallows, ama-Magic Mixies kanye namathoyizi amnandi ahlobene ne-Disney.
Kulandelwe amathoyizi okutholwa, okubone ukuthengiswa kwenyuka ngamaphesenti angama-36.Amathoyizi ahlobene ne-NBA kanye ne-NFL ashayela ukuthengiswa kulesi sigaba.
Endaweni yesithathu bekukhona izibalo zesenzo nezinto ezisetshenziswayo, kanti ukuthengiswa kunyuke ngo-13%.
Endaweni yesine bekwakhiwa amathoyizi, athengiswe ngamaphesenti ayi-7, eholwa amathoyizi eLego Star Wars, alandelwa yiLego Maker kanye neDC Universe.
Amathoyizi ezinsana nezingane zasenkulisa akleliswe endaweni yesihlanu, athengiswe ngamaphesenti angu-2 kusukela onyakeni odlule.
Okuqaphelekayo, ukuthengiswa kwamathoyizi aqoqwayo sekufinyelele ku-$3 million, cishe u-80% wokukhula kokuthengiswa kwamathoyizi aqoqwayo okuvela kumathoyizi aqoqiwe namakhadi okuhweba aqoqwayo.
Kusukela ngoJanuwari kuya ku-April 2022, i-TOP10 edayisa amathoyizi emakethe yamathoyizi yase-us i-pokemon, i-Squishmallows, i-Star Wars, i-marvel universe, i-barbie, intengo yabadobi kanye Nonodoli be-LOL Surprise, Amasondo Ashisayo, i-Lego Star Wars, i-Funko POP!.Ukuthengiswa kwamathoyizi ayishumi aphezulu kukhuphuke ngamaphesenti angu-15 kusukela esikhathini esifanayo ngonyaka odlule.
Ngokusho kwe-NPD, imboni yamathoyizi yaseMelika ikhiqize ama- $ 28.6 ezigidigidi ekuthengisweni kwezitolo ngo-2021, ikhuphuke ngamaphesenti ayi-13, noma ama-dollar ayizigidi eziyizinkulungwane ezingama-3.2, isuka ku- $25.4 billion ngo-2020.
Sekukonke, imakethe yamathoyizi e-United States inezinga lokukhula elisobala kakhulu, amathemba emakethe athembisayo, futhi abathengisi abaningi bayaqhudelana ukuze bangene emakethe.Kodwa ngemuva kokukhula kwenzuzo kwamathoyizi ezingane, izindaba zokuphepha komkhiqizo nazo kufanele zinakwe.
Inqwaba yamathoyizi ezingane akhunjulwe ezinyangeni ezisanda kwedlula, okuhlanganisa ama-bell rattles, ama-crystal fruit purees namabhulokhi wokwakha.
Ngakho-ke, abathengisi kufanele baqinise ukuqwashisa ngokuphepha komkhiqizo ekuhlelweni komkhiqizo ukuze bagweme ukulahlekelwa okubangelwa ukukhunjulwa komkhiqizo.
Isikhathi sokuthumela: Jun-16-2022