Nge-10 kaJuni, iAmazon yaphehlelela into entsha yokuthenga ebizwa ngokuba yi "Virtual try-on for Shoes."Inqaku liza kuvumela abathengi ukuba basebenzise ikhamera yefowuni yabo ukubona ukuba unyawo lujongeka njani xa ukhetha isitayile sesihlangu.Njengomqhubi wenqwelomoya, inqaku okwangoku lifumaneka kuphela kubathengi e-US naseCanada, iimarike ezimbini zaseMntla Melika, kwi-iOS.
Kuyaqondwa ukuba abathengi abakwiindawo ezifanelekileyo baya kukwazi ukuzama amawaka eemveliso kunye nezitayile ezahlukeneyo zezihlangu kwiAmazon.Kubathengisi bezihlangu ezizinze ngokunzulu kwimarike yaseMntla Melika, intshukumo yeAmazon ngokungathandabuzekiyo yindlela elungileyo yokunyusa intengiso.Ukuqaliswa kwalo msebenzi kuvumela abathengi ukuba babone ngokucacileyo ukulungelelaniswa kwezicathulo, ezinokuthi zinyuse ukuthengisa kuphela kodwa zinciphise kakhulu amathuba okubuyisela abathengi kunye nokubuyisela, ngaloo ndlela kuphuculwe umda wenzuzo yabathengisi.
Kwi-try ye-AR ebonakalayo, abathengi banokukhomba ikhamera yefowuni yabo ezinyaweni zabo kwaye baskrole kwizihlangu ezahlukeneyo ukuze babone ukuba bajongeka njani kwii-engile ezahlukeneyo kwaye bazame eminye imibala kwisitayile esifanayo, kodwa isixhobo asinakusetyenziswa ukumisela ubungakanani besihlangu.Ngelixa into entsha okwangoku ifumaneka kuphela kubasebenzisi be-iOS, iAmazon ithi icoca itekhnoloji ukuze ifumaneke kubasebenzisi be-Android.
Ayisiyonto intsha kwiqonga le-e-commerce ukuphehlelela “ukuthenga ngenyani kwe-AR” umsebenzi.Ukuze kuphuculwe ukwaneliseka kwamava abathengi kunye nokunciphisa izinga lokubuya ukugcina inzuzo, amaqonga e-e-commerce aqalise ngokulandelelana imisebenzi yokuthenga.
Emuva ngo-2017, iAmazon yazisa "i-AR View," eyavumela abasebenzisi ukuba babone iimveliso ekhaya besebenzisa ii-smartphones zabo, ilandelwa "yi-Decorator yeGumbi," evumela abasebenzisi ukuba bazalise amagumbi abo ngeemveliso ezininzi ngaxeshanye.Ukuthengwa kwe-AR ye-Amazon ayisiyondlu kuphela, kodwa kunye nobuhle.
Idatha efanelekileyo ibonisa ukuba umsebenzi wokuzama we-AR wongeza ukuzithemba kokuthenga kwabathengi.Ngokweziphumo zophando, ngaphezulu kwe-50% yabathengi abaphononongwayo bakholelwa ukuba i-AR ibanika ukuzithemba ngakumbi ukuthenga kwi-Intanethi, kuba inokubonelela ngamava okuthenga antywilayo.Kwabo bavavanyiweyo, i-75% ithe bazimisele ukuhlawula iprimiyamu yemveliso exhasa umboniso we-AR.
Ukongeza, idatha ibonisa ukuba ukuthengiswa kwe-AR, xa kuthelekiswa nokuthengiswa kwevidiyo elula, ukuthengiswa kwemveliso yi-14% ephezulu.
URobert Triefus, usekela mongameli weGucci kunye nokusebenzisana kwabathengi, uthe inkampani iya kuphinda kabini ukusebenza kwe-AR ukuqhuba urhwebo lwe-e.
IAmazon isenza amanyathelo amatsha okugcina abathengi abaninzi kunye nabathengisi beqela lesithathu kunye nokukhulisa ukukhula okuqinisekileyo kwengeniso, kodwa kuya kuhlala kubonwa ukuba baya kusebenza kangakanani.
Ixesha lokuposa: Jun-11-2022