I-Specialty Toy Retail Association (ASTRA) isandula kubamba iNgqungquthela yayo yentengiso eLong Beach, eCalifornia, izinyaswe ngamanye amagama amakhulu kwishishini lezinto zokudlala.Iqela le-NPD likhuphe iseti entsha yedatha yentengiso kwishishini le-toy yase-US kwinkomfa.
Idatha ibonisa ukuba ukususela ngoJanuwari ukuya ku-Epreli 2022, umthamo wokuthengisa we-TOY market e-United States ufikelele kwi-6.3 yeebhiliyoni zeedola, kwaye inkcitho ephakathi kubathengi baseMelika kwizinto zokudlala yi-11.17 yeedola, ukunyuka kwe-7% xa kuthelekiswa nexesha elifanayo lokugqibela. unyaka.
Phakathi kwabo, imfuno yemarike yeendidi ezi-5 zeemveliso ziphezulu kakhulu, kwaye ukuthengisa kuye kwanda kakhulu.
Zizinto zokudlala ezimfumamfuma, iithoyi zokufumanisa, amanani entshukumo kunye nezincedisi, iibhloko zokwakha, neentsana kunye nezinto zokudlala zabantwana abasaqala isikolo.
Eyona nto yayiphambili kuluhlu yayiziithoyi ezihonjisiweyo, ezithe intengiso yatsiba i-43% ukusuka kunyaka ongaphambili ukuya kwi-223 yezigidi zeedola.Abathengisi abashushu babandakanya iSquishmallows, iiMixies zomlingo kunye nezinto zokudlala ezixubileyo ezinxulumene neDisney.
Kwalandelwa ngamathoyizi okufumanisa, apho ukuthengiswa kwenyuka ngama-36 ekhulwini.Amathoyizi anxulumene ne-NBA kunye ne-NFL aqhuba ukuthengisa kolu didi.
Kwindawo yesithathu kwakukho amanani ezenzo kunye nezixhobo, kunye neentengiso ze-13%.
Kwindawo yesine yayisakha iithoyi, kunye neentengiso ze-7 ekhulwini, ezikhokelwa yi-Lego Star Wars iithoyi, zilandelwa nguLego Maker kunye ne-DC Universe toys.
Izinto zokudlala zeentsana nabantwana abangekaqala ukuya esikolweni zibekwe kwindawo yesihlanu, kwaye intengiso inyuke ngesi-2 ekhulwini kunonyaka ongaphambili.
Inqaku, ukuthengiswa kwezinto zokudlala eziqokelelweyo kufikelele kwi-3 yezigidi zeedola, malunga ne-80% yokukhula kweentengiso zamathoyizi aqokelelweyo avela kwiithoyi eziqokelelweyo kunye namakhadi orhwebo aqokelelwayo.
Ukusukela ngoJanuwari ukuya kuAprili ka-2022, i-TOP10 ethengisa iithoyi kwimarike yokudlala yase-US yi-pokemon, i-squishmallows, i-Star Wars, i-mavel universe, i-barbie, ixabiso labalobi kunye ne-LOL Surprise Dolls, i-Hot Wheels, i-Lego Star Wars, i-Funko POP!.Ukuthengiswa kweethoyi eziphezulu ze-10 kunyuke ngeepesenti ezili-15 ukusuka kwixesha elifanayo kunyaka ophelileyo.
Ngokutsho kwe-NPD, imboni yokudlala yase-US yenze i-28.6 yeebhiliyoni zeedola kwiintengiso zokuthengisa ngo-2021, inyuka ngeepesenti ezili-13, okanye i-3.2 yeebhiliyoni zeedola, ukusuka kwi-25.4 yeebhiliyoni zeedola ngo-2020.
Lilonke, imarike yokudlala eUnited States inezinga lokukhula elicacileyo, ithemba elithembisayo lemarike, kwaye abathengisi abaninzi bakhuphisana ukuze bangene kwimarike.Kodwa emva kokukhula kwenzuzo yeethoyi zabantwana, imiba yokhuseleko lwemveliso kufuneka iqwalaselwe.
Inani leethoyi zabantwana ziye zakhunjulwa kwiinyanga zamva nje, kubandakanywa iintsimbi zentsimbi, i-crystal fruit purees kunye neebhloko zokwakha.
Ke ngoko, abathengisi kufuneka bomeleze ulwazi lokhuseleko lwemveliso kuyilo lwemveliso ukunqanda ilahleko ebangelwa kukukhumbula imveliso.
Ixesha lokuposa: Jun-16-2022