Musi waChikumi 10, Amazon yakatanga chinhu chitsva chekutenga chinonzi "Virtual try-on for Shoes."Iyo ficha inobvumira vatengi kushandisa foni yavo kamera kuti vaone kuti tsoka inotaridzika sei pakusarudza shangu.Semutyairi wendege, chimiro parizvino chiri kuwanikwa kune vatengi muUS neCanada, misika miviri yekuNorth America, paIOS.
Zvinonzwisiswa kuti vatengi vari munzvimbo dzakakodzera vachakwanisa kuedza pazviuru zvemhando uye mhando dzakasiyana dzeshangu paAmazon.Kune vatengesi veshangu dzakadzika midzi mumusika weNorth America, kufamba kweAmazon pasina mubvunzo inzira yakanaka yekuwedzera kutengesa.Kuunzwa kweichi basa kunoita kuti vatengi vawedzere kuona kuenderana kweshangu, izvo zvisingagoni kungowedzera kutengesa asiwo zvakanyanya kuderedza mukana wekudzoserwa kwevatengi uye kudzoka, nokudaro kuvandudza purofiti yevatengesi.
MuAR virtual try-on, vatengi vanogona kunongedza kamera yefoni yavo kutsoka dzavo uye kupururudza neshangu dzakasiyana siyana kuti vaone kuti vanotaridzika sei kubva kumakona akasiyana uye kuyedza mamwe mavara muchimiro chimwe chete, asi chishandiso hachigone kushandiswa kuona saizi yeshangu.Kunyange chimiro chitsva chiripo chete kune vashandisi veIOS, Amazon inoti iri kuvandudza tekinoroji kuti iwanikwe kune vashandisi veAroid.
Haisi nyowani kune e-commerce chikuva kutanga "AR chaiyo yekutenga" basa.Kuti uvandudze ruzivo rwevatengi kugutsikana uye kudzikisira mwero wekudzoka kuchengetedza purofiti, e-commerce mapuratifomu akatevedzana akatanga chaiwo ekutenga mabasa.
Kudzoka muna 2017, Amazon yakaunza "AR View," iyo yaibvumira vashandisi kuona zvigadzirwa kumba vachishandisa mafoni avo, ichiteverwa ne "Room Decorator," iyo yaibvumira vashandisi kuti vazadze makamuri avo nezvigadzirwa zvakawanda kamwechete.Kutenga kweAmazon AR hakusi kwemba chete, asiwo kwerunako.
Yakakodzera data inonongedza kuti AR yekuyedza-basa inosimudzira vatengi 'kutenga chivimbo.Zvinoenderana nemhedzisiro yeongororo, vanopfuura 50% yevatengi vakaongororwa vanotenda kuti AR inovapa chivimbo chekutenga online, nekuti inogona kupa inonyudza yekutenga ruzivo.Pane avo vakaongororwa, makumi manomwe neshanu muzana vakati vaive vakagadzirira kubhadhara mari yemubhadharo wechigadzirwa chinotsigira AR preview.
Uye zvakare, data inoratidza kuti AR kushambadzira, kana ichienzaniswa neyakapusa vhidhiyo kushambadzira kushambadzira, chigadzirwa chekutengesa chiri 14% chepamusoro.
Robert Triefus, mutevedzeri wemutungamiri weGucci nekudyidzana kwevatengi, akati kambani iyi ichapeta zvakapetwa pakushanda kweAR kutyaira e-commerce.
Amazon yanga ichiita mafambiro matsva ekuchengetedza vatengi vakawanda uye vatengesi vechitatu uye kuwedzera kukura kwemari, asi zvinoramba zvichionekwa kuti vachashanda sei.
Nguva yekutumira: Jun-11-2022