Ishyirahamwe ryihariye ryo gucuruza ibikinisho (ASTRA) riherutse gukora inama y’isoko ryabereye i Long Beach, muri Californiya, ryitabiriwe n’amazina akomeye mu nganda zikinisha.Itsinda rya NPD ryasohoye amakuru mashya y’isoko ry’inganda zikinishwa muri Amerika muri iyo nama.
Imibare irerekana ko kuva muri Mutarama kugeza muri Mata 2022, igurishwa ry’isoko rya TOY muri Amerika ryageze kuri miliyari 6.3 DOLLARS, naho impuzandengo y’abakoresha b’abanyamerika ku bikinisho ni amadolari 11.17, yiyongereyeho 7% ugereranije n’icyo gihe cyashize umwaka.
Muri byo, isoko ryibyiciro 5 byibicuruzwa ni byinshi cyane, kandi ibicuruzwa byiyongereye cyane.
Nibikinisho bya plush, ibikinisho byavumbuwe, ibishushanyo mbonera hamwe nibindi bikoresho, inyubako zubatswe, hamwe nimpinja hamwe n ibikinisho byabana bato.
Ku isonga ni ibikinisho bya plush, byagaragaye ko ibicuruzwa byazamutseho 43% kuva umwaka ushize bigera kuri miliyoni 223.Abagurisha bishyushye barimo Squishmallows, Magic Mixies hamwe nibikinisho bya plush bijyanye na Disney.
Yakurikiwe n ibikinisho byavumbuwe, byagaragaye ko ibicuruzwa byazamutseho 36%.Ibikinisho bijyanye na NBA na NFL bitera kugurisha muriki cyiciro.
Ku mwanya wa gatatu hari imibare y'ibikorwa n'ibikoresho, hamwe no kugurisha hejuru ya 13%.
Ku mwanya wa kane harimo kubaka ibikinisho, aho byagurishijwe byiyongereyeho 7 ku ijana, biyobowe n ibikinisho bya Lego Star Wars, bikurikirwa na Lego Maker hamwe n ibikinisho bya DC Universe.
Ibikinisho by'impinja n'abangavu barangije umwanya wa gatanu, aho ibicuruzwa byiyongereyeho 2 ku ijana ugereranije n'umwaka ushize.
Icyitonderwa, kugurisha ibikinisho byegeranijwe bigeze kuri miliyoni 3 z'amadolari, hamwe hafi 80% yiterambere ryibicuruzwa byakusanyirijwe hamwe biva mubikinisho byegeranye hamwe namakarita yubucuruzi.
Kuva muri Mutarama kugeza Mata 2022, TOP10 igurisha ibikinisho ku isoko ryibikinisho ni pokemon, Squishmallows, Inyenyeri Yintambara, isanzure ryibitangaza, barbie, igiciro cyabarobyi hamwe nudupupe dutunguranye twa LOL, Ibiziga bishyushye, Intambara ya Lego, Intambara ya Funko POP!.Igurishwa ryibikinisho 10 byambere byiyongereyeho 15 ku ijana mugihe kimwe cyumwaka ushize.
Nk’uko NPD ikomeza ivuga, inganda zo gukinisha muri Amerika zinjije miliyari 28.6 z'amadolari yo kugurisha mu 2021, zikaba ziyongereyeho 13 ku ijana, ni ukuvuga miliyari 3.2, ziva kuri miliyari 25.4 z'amadolari muri 2020.
Muri rusange, isoko ry ibikinisho muri Reta zunzubumwe zamerika rifite umuvuduko ugaragara witerambere, ritanga icyizere cyamasoko, kandi abagurisha benshi bahatanira kwinjira kumasoko.Ariko inyuma yinyungu yiterambere ryibikinisho byabana, ibibazo byumutekano wibicuruzwa nabyo bigomba kwitabwaho.
Ibikinisho byinshi byabana byibukijwe mumezi ashize, harimo kuvuza inzogera, imbuto za kirisiti nziza hamwe nububiko.
Kubwibyo, abagurisha bagomba gushimangira umutekano wibicuruzwa muburyo bwimiterere kugirango birinde igihombo cyatewe no kwibuka ibicuruzwa.
Igihe cyo kohereza: Jun-16-2022