Ndani angapindule ndi mawonekedwe atsopano a amazon?

Pa Juni 10, Amazon idakhazikitsa chinthu chatsopano chogula chotchedwa "Virtual try-on for Shoes."Mbaliyi idzalola ogula kugwiritsa ntchito kamera ya foni yawo kuti awone momwe phazi limawonekera posankha kalembedwe ka nsapato.Monga woyendetsa ndege, ntchitoyi ikupezeka kwa ogula ku US ndi Canada, misika iwiri yaku North America, pa iOS.

Zimamveka kuti ogula m'madera oyenerera adzatha kuyesa masauzande amitundu ndi mitundu yosiyanasiyana ya nsapato pa Amazon.Kwa ogulitsa nsapato okhazikika pamsika waku North America, kusuntha kwa Amazon mosakayikira ndi njira yabwino yowonjezerera malonda.Kuyamba kwa ntchitoyi kumapangitsa ogula kuti azitha kuona moyenera nsapato, zomwe sizingangowonjezera malonda komanso kuchepetsa kwambiri mwayi wa kubwezeredwa kwa ogula ndikubwezeretsanso, motero kupititsa patsogolo phindu la ogulitsa.

Mu AR virtual try-on, ogula amatha kuloza kamera ya foni yawo kumapazi awo ndikudutsa nsapato zosiyanasiyana kuti awone momwe amawonekera kuchokera kumakona osiyanasiyana ndikuyesa mitundu ina mumayendedwe omwewo, koma chida sichingagwiritsidwe ntchito kudziwa kukula kwa nsapato.Ngakhale mawonekedwe atsopanowa akupezeka kwa ogwiritsa ntchito a iOS okha, Amazon ikuti ikukonza ukadaulo kuti ipezeke kwa ogwiritsa ntchito a Android.

Sichatsopano kuti nsanja ya e-commerce ikhazikitse ntchito ya "AR virtual shopping".Pofuna kupititsa patsogolo kukhutitsidwa kwa ogula ndikuchepetsa kubweza kuti asunge phindu, nsanja za e-commerce zakhazikitsa motsatizana ntchito zogulira.

Kubwerera ku 2017, Amazon idayambitsa "AR View," yomwe idalola ogwiritsa ntchito kuwona zinthu kunyumba pogwiritsa ntchito mafoni awo, ndikutsatiridwa ndi "Room Decorator," zomwe zimalola ogwiritsa ntchito kudzaza zipinda zawo ndi zinthu zingapo nthawi imodzi.Kugula kwa AR ku Amazon sikungokhala kwanyumba, komanso kukongola.

Zofunikira zikuwonetsa kuti kuyesa kwa AR kumapangitsa kuti ogula azidalira.Malinga ndi zotsatira za kafukufuku, opitilira 50% mwa ogula omwe adafunsidwa amakhulupirira kuti AR imawapatsa chidaliro chogulira pa intaneti, chifukwa imatha kupereka mwayi wogula kwambiri.Mwa omwe adafunsidwa, 75% adanena kuti anali okonzeka kulipira ndalama zogulira zomwe zimathandizira kuwonera kwa AR.

Kuphatikiza apo, deta ikuwonetsa kuti kutsatsa kwa AR, poyerekeza ndi malonda osavuta otsatsa makanema, malonda ogulitsa ndi 14% apamwamba.

Robert Triefus, wachiwiri kwa purezidenti wa Gucci wokhudzana ndi malonda ndi makasitomala, adati kampaniyo idzachepetsanso magwiridwe antchito a AR kuyendetsa malonda a e-commerce.

Amazon yakhala ikupanga zatsopano kuti isunge makasitomala ambiri ndi ogulitsa gulu lachitatu ndikukulitsa kukula kwachuma, koma zikuwonekeratu momwe zingakhalire zogwira mtima.