The Specialty Toy Retail Association (ASTRA) recently held its market Summit in Long Beach, California, attended by some of the biggest names in the toy industry. NPD Group released a new set of market data for the US toy industry at the conference.
Data show that from January to April 2022, the sales volume of the TOY market in the United States has reached 6.3 billion DOLLARS, and the average expenditure of American consumers on toys is 11.17 dollars, an increase of 7% compared with the same period last year.
Among them, the market demand of 5 categories of products is very high, and sales have increased significantly.
They are plush toys, discovery toys, action figures and accessories, building blocks, and infants and preschool children’s toys.
Topping the list were plush toys, which saw sales jump 43% from a year earlier to $223 million. Hot sellers include Squishmallows, Magic Mixies and Disney-related plush toys.
It was followed by discovery toys, which saw sales rise 36 percent. NBA and NFL-related toys are driving sales in this category.
In third place were action figures and accessories, with sales up 13%.
In fourth place was building toys, with sales up 7 percent, led by Lego Star Wars toys, followed by Lego Maker and DC Universe toys.
Toys for infants and preschoolers ranked fifth, with sales up 2 percent from a year earlier.
Of note, collectible toy sales have reached $3 million, with nearly 80% of the growth in collectible toy sales coming from collectible plush toys and collectible trade cards.
From January to April 2022, the TOP10 selling toys in the us toy market are pokemon, Squishmallows, Star Wars, marvel universe, barbie, fisher price and L.O.L. Surprise Dolls, Hot Wheels, Lego Star Wars, Funko POP! . Sales of the top 10 toys increased 15 percent from the same period last year.
According to NPD, the U.S. toy industry generated $28.6 billion in retail sales in 2021, up 13 percent, or $3.2 billion, from $25.4 billion in 2020.
On the whole, the toy market in the United States has a very obvious growth rate, promising market prospects, and many sellers compete to enter the market. But behind the profit growth of children’s toys, product safety issues must also be paid attention to.
A number of children’s toys have been recalled in recent months, including bell rattles, crystal fruit purees and building blocks.
Therefore, sellers must strengthen product safety awareness in product layout to avoid losses caused by product recall.
Post time: Jun-16-2022