Thaum Lub Rau Hli 10, Amazon tau tshaj tawm lub khw muag khoom tshiab hu ua "Virtual try-on for Shoes."Qhov tshwj xeeb yuav tso cai rau cov neeg siv khoom siv lawv lub xov tooj lub koob yees duab kom pom tias ko taw zoo li cas thaum xaiv khau style.Raws li tus kws tsav dav hlau, cov yam ntxwv tam sim no tsuas yog muaj rau cov neeg siv khoom hauv Asmeskas thiab Canada, ob lub lag luam North American, ntawm iOS.
Nws tau nkag siab tias cov neeg siv khoom hauv cheeb tsam tsim nyog yuav tuaj yeem sim ntau txhiab hom thiab ntau hom khau ntawm Amazon.Rau cov neeg muag khau tob tob hauv kev lag luam North American, Amazon qhov kev txav mus los yog qhov tsis xav tsis thoob yog txoj hauv kev zoo los nce kev muag khoom.Kev taw qhia ntawm qhov kev ua haujlwm no ua rau cov neeg siv khoom xav paub ntau ntxiv pom qhov haum ntawm nkawm khau, uas tuaj yeem tsis tsuas yog nce kev muag khoom tab sis kuj txo qis qhov tshwm sim ntawm cov neeg siv khoom 'cov nyiaj rov qab thiab xa rov qab, yog li txhim kho cov txiaj ntsig ntawm cov neeg muag khoom.
Hauv AR virtual sim-on, cov neeg siv khoom tuaj yeem taw tes rau lawv lub xov tooj lub koob yees duab ntawm lawv txhais taw thiab txav mus los ntawm ntau lub khau kom pom tias lawv saib li cas los ntawm cov ces kaum sib txawv thiab sim rau lwm cov xim tib yam, tab sis cov cuab yeej siv tsis tau los txiav txim siab khau loj.Thaum lub sijhawm tshiab tam sim no tsuas yog muaj rau cov neeg siv iOS, Amazon hais tias nws tab tom kho cov thev naus laus zis kom nws muaj rau cov neeg siv Android.
Nws tsis yog qhov tshiab rau e-lag luam platform los tsim "AR virtual khw" muaj nuj nqi.Txhawm rau txhim kho cov neeg siv khoom txaus siab thiab txo tus nqi rov qab los tswj cov txiaj ntsig, e-lag luam platforms tau ua tiav cov khoom lag luam virtual.
Rov qab rau xyoo 2017, Amazon tau qhia "AR View," uas tso cai rau cov neeg siv pom cov khoom hauv tsev siv lawv cov smartphones, ua raws li "Room Decorator," uas tso cai rau cov neeg siv tuaj yeem sau lawv chav nrog ntau yam khoom ib zaug.Amazon lub AR khw tsis yog rau lub tsev xwb, tab sis kuj yog kev zoo nkauj.
Cov ntaub ntawv ntsig txog taw qhia tias AR qhov kev sim ua haujlwm ua rau cov neeg siv khoom ntseeg siab yuav.Raws li cov txiaj ntsig ntawm kev tshawb fawb, ntau dua 50% ntawm cov neeg siv khoom tshawb fawb ntseeg tias AR muab kev ntseeg siab ntau dua rau kev yuav khoom hauv online, vim tias nws tuaj yeem muab kev lag luam ntau dua.Ntawm cov kev tshawb fawb, 75% tau hais tias lawv txaus siab them tus nqi them rau cov khoom lag luam uas txhawb nqa AR saib ua ntej.
Tsis tas li ntawd, cov ntaub ntawv qhia tau hais tias AR kev lag luam, piv nrog kev tshaj tawm video yooj yim, kev muag khoom yog 14% siab dua.
Robert Triefus, Gucci tus lwm thawj coj ntawm hom lag luam thiab cov neeg siv khoom sib cuam tshuam, hais tias lub tuam txhab yuav ua ob npaug ntawm AR kev ua haujlwm los tsav e-lag luam.
Amazon tau ua qhov kev hloov tshiab los khaws cov neeg siv khoom ntau dua thiab cov neeg muag khoom thib peb thiab txhawb cov nyiaj tau los zoo, tab sis nws tseem yuav pom tias lawv yuav ua li cas.
Post lub sij hawm: Jun-11-2022