Lub koom haum Specialty Toy Retail Association (ASTRA) tsis ntev los no tau tuav nws lub rooj sib tham ua lag luam hauv Long Beach, California, koom nrog qee lub npe loj tshaj hauv kev lag luam khoom ua si.NPD Group tau tshaj tawm cov ntaub ntawv tshiab ntawm kev lag luam rau Asmeskas kev lag luam khoom ua si ntawm lub rooj sib tham.
Cov ntaub ntawv qhia tau hais tias txij lub Ib Hlis mus txog Lub Plaub Hlis 2022, qhov muag ntim ntawm TOY kev lag luam hauv Tebchaws Meskas tau mus txog 6.3 billion DOLLARS, thiab kev siv nyiaj nruab nrab ntawm Asmeskas cov neeg siv khoom ua si yog 11.17 las, nce 7% piv nrog tib lub sijhawm dhau los. xyoo.
Ntawm lawv, kev lag luam xav tau ntawm 5 pawg ntawm cov khoom yog siab heev, thiab kev muag khoom tau nce ntau.
Lawv yog cov khoom ua si plush, cov khoom ua si nrhiav pom, cov nuj nqis thiab cov khoom siv, cov tsev thaiv, thiab cov menyuam mos thiab cov menyuam yaus cov khoom ua si.
Cov npe saum toj kawg nkaus yog cov khoom ua si plush, uas pom kev muag khoom dhia 43% los ntawm ib xyoo dhau los mus rau $ 223 lab.Cov muag kub muaj xws li Squishmallows, Khawv koob Mixies thiab Disney hais txog cov khoom ua si plush.
Nws tau ua raws li cov khoom ua si nrhiav pom, uas pom kev muag khoom nce 36 feem pua.NBA thiab NFL cov khoom ua si cuam tshuam yog tsav kev muag khoom hauv pawg no.
Hauv qhov chaw thib peb yog cov nuj nqis thiab cov khoom siv, nrog kev muag khoom nce 13%.
Hauv qhov chaw thib plaub yog tsim cov khoom ua si, nrog kev muag khoom nce 7 feem pua, coj los ntawm Lego Star Wars cov khoom ua si, ua raws li Lego Maker thiab DC Universe cov khoom ua si.
Cov khoom ua si rau cov menyuam mos thiab cov menyuam kawm ntawv preschool nyob qib tsib, nrog kev muag khoom nce 2 feem pua los ntawm ib xyoo dhau los.
Ntawm qhov tod tes, kev muag khoom ua si sib sau tau mus txog $ 3 lab, nrog ze li 80% ntawm kev loj hlob ntawm cov khoom ua si sib sau ua ke los ntawm cov khoom ua si plush khoom ua si thiab cov ntawv sib sau ua ke.
Txij Lub Ib Hlis Ntuj txog Lub Plaub Hlis 2022, TOP10 muag cov khoom ua si hauv peb cov khoom ua si yog pokemon, Squishmallows, Star Wars, marvel ntug, barbie, tus nqi nuv ntses thiab LOL Surprise Dolls, Kub Log, Lego Star Wars, Funko POP!.Kev muag khoom ntawm 10 cov khoom ua si saum toj kawg nkaus tau nce 15 feem pua ntawm tib lub sijhawm xyoo tas los.
Raws li NPD, Asmeskas kev lag luam khoom ua si tsim tau $ 28.6 nphom hauv khw muag khoom hauv xyoo 2021, nce 13 feem pua, lossis $ 3.2 nphom, los ntawm $ 25.4 nphom hauv 2020.
Ntawm qhov tod tes, kev ua lag luam khoom ua si hauv Tebchaws Meskas muaj qhov kev loj hlob zoo heev, kev cia siab rau kev lag luam, thiab ntau tus neeg muag khoom sib tw nkag mus rau hauv kev ua lag luam.Tab sis tom qab cov nyiaj tau los ntawm cov menyuam yaus cov khoom ua si, cov teeb meem kev nyab xeeb ntawm cov khoom yuav tsum tau them nyiaj rau.
Ib tug xov tooj ntawm cov menyuam yaus cov khoom ua si tau rov qab los nyob rau hauv lub hlis tsis ntev los no, suav nrog tswb rattles, siv lead ua txiv hmab txiv ntoo purees thiab tsev blocks.
Yog li, cov neeg muag khoom yuav tsum ntxiv dag zog rau kev paub txog kev nyab xeeb ntawm cov khoom lag luam kom tsis txhob poob los ntawm cov khoom rov qab.
Post lub sij hawm: Jun-16-2022