Ƙungiyoyin Kasuwancin Kasuwanci na Musamman (ASTRA) kwanan nan sun gudanar da taron koli na kasuwa a Long Beach, California, wanda wasu manyan sunaye a cikin masana'antar wasan yara suka halarta.Kungiyar NPD ta fitar da sabon saitin bayanan kasuwa don masana'antar wasan wasan Amurka a wurin taron.
Bayanai sun nuna cewa daga watan Janairu zuwa Afrilun 2022, yawan tallace-tallacen kasuwar TOY a Amurka ya kai dala biliyan 6.3, kuma matsakaicin abin da Amurkawa ke kashewa kan kayayyakin wasan ya kai dala 11.17, karuwar da kashi 7% idan aka kwatanta da daidai lokacin da ya gabata. shekara.
Daga cikin su, buƙatun kasuwa na nau'ikan samfuran 5 yana da yawa sosai, kuma tallace-tallace ya karu sosai.
Su ne kayan wasan yara masu kyau, kayan wasan ganowa, adadi na aiki da na'urorin haɗi, tubalan gini, da jarirai da kayan wasan yara na yara na gaba da makaranta.
Mafi yawan jerin sune kayan wasan yara masu kayatarwa, waɗanda suka ga tallace-tallace sun yi tsalle 43% daga shekara ta baya zuwa dala miliyan 223.Masu siyar da zafi sun haɗa da Squishmallows, Magic Mixies da kayan wasan yara masu alaƙa da Disney.
Ya biyo bayan abubuwan wasan kwaikwayo, wanda ya ga tallace-tallace ya karu da kashi 36 cikin dari.NBA da wasan wasan wasan NFL suna tuƙi tallace-tallace a cikin wannan rukunin.
A matsayi na uku akwai adadi na aiki da na'urorin haɗi, tare da tallace-tallacen da ya karu da kashi 13%.
A matsayi na hudu, an gina kayan wasan yara, inda aka sayar da kashi 7 cikin dari, wanda Lego Star Wars ke jagoranta, sai Lego Maker da DC Universe.
Kayan wasan yara na jarirai da masu zuwa makaranta sun zo a matsayi na biyar, tare da tallace-tallacen da ya karu da kashi 2 cikin dari daga shekara guda da ta gabata.
A bayanin kula, tallace-tallacen kayan wasan kwaikwayo masu tarin yawa sun kai dala miliyan 3, tare da kusan kashi 80% na haɓakar tallace-tallacen kayan wasan yara masu tarin yawa da ke fitowa daga kayan wasan yara masu tarin yawa da katunan ciniki.
Daga Janairu zuwa Afrilu 2022, TOP10 da ke siyar da kayan wasan yara a cikin kasuwar wasan wasan wasan wasan pokemon, Squishmallows, Star Wars, duniyar al'ajabi, barbie, farashin masu kifi da LOL Surprise Dolls, Motoci masu zafi, Lego Star Wars, Funko POP!.Siyar da manyan kayan wasan yara 10 ya karu da kashi 15 cikin dari daga daidai wannan lokacin a bara.
A cewar NPD, masana'antar wasan wasan kwaikwayo ta Amurka ta samar da dala biliyan 28.6 a cikin siyar da kayayyaki a cikin 2021, sama da kashi 13, ko dala biliyan 3.2, daga dala biliyan 25.4 a cikin 2020.
Gabaɗaya, kasuwar kayan wasan yara a Amurka tana da ƙimar ci gaba a bayyane, da fatan kasuwa, kuma masu siyarwa da yawa suna gasa don shiga kasuwa.Amma bayan ci gaban ribar kayan wasan yara, dole ne kuma a mai da hankali kan lamuran amincin samfur.
An tuno da adadin kayan wasan yara da yawa a cikin 'yan watannin nan, da suka haɗa da ƙararrawar ƙararrawa, ruwan 'ya'yan itace crystal da tubalan gini.
Don haka, masu siyarwa dole ne su ƙarfafa wayar da kan amincin samfur a cikin shimfidar samfur don guje wa asarar da abin tunawa ya haifar.
Lokacin aikawa: Juni-16-2022